Jana Reinhardt Jewellery is me, Jana (the clue’s in the name!), and the other half is my husband Ross. Our brand might be just the two of us, but together we have over 50 years of experience in making jewellery. We are both qualified goldsmiths, both having started our training in 1996 (you can read a bit more about our qualifications here). After 10 years of working for different jewellery companies, we set up our own business. It was just me to start with, which is why it has my name. 

In 2020, like many people, we re-evaluated what was important to us and decided that rather than continuing to take commissions for fancy engagement rings, we wanted to use our skills to support causes that were important to us. While making beautiful pieces that you’ll treasure for years to come remains a top priority, there’s so much more to the jewellery we create than the aesthetic. We also hope to change and challenge people’s perceptions of animals and stimulate conversation around how we treat other species and the world around us, one piece of jewellery at a time.  

We have created an animal charity collection to increase awareness and raise money for several animal rights issues. From larger organisations like PETA to smaller charities like The Retreat Animal Rescue, our intention is to make a small contribution to organisations making a big difference to animal welfare. In addition to fundraising, we hope our jewellery might also make people think about the plight of the animals they represent and realise that they can make a change. Maybe when someone comments on someone's new necklace, it might allow the wearer to mention what the piece is about, possibly planting a seed in their friend's mind that might change the way they look at animals or the environment for the better.

Jana Reinhardt Jewellery is me, Jana (the clue’s in the name!) and the other half is my husband Ross. Our brand might be just the two of us, but together we have 50 years of experience in making jewellery. We are both qualified goldsmiths, both having started our training in 1996 (you can read a bit more about our qualifications here). After 10 years of working for different jewellery companies, we set up our own business. It was just me to start with, which is why it has my name. 

Sustainability and respect for the world’s natural resources are incredibly important to Ross and I. We are always trying to make our business greener. All Jana Reinhardt jewellery is made from recycled gold and silver. We no longer make gold plated pieces because the process is detrimental to the environment and because it's temporary. Instead, we make all our pieces in solid silver, platinum, 18ct and 9ct gold so that they'll never lose their luster or their value.